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Terms of Use
Last updated: [Insert Date]
These Terms of Use ("Terms") govern your access to and use of crosstidemedia.com (the "Site"), operated by Crosstide Media ("Crosstide Media," "we," "us," or "our"). By accessing or using the Site, you agree to be bound by these Terms.
1. Use of the Site
You may use the Site for lawful purposes only. You agree not to use the Site in any way that could damage, disable, overburden, or impair the Site, or interfere with any other party's use of the Site.
2. No Professional Advice
Content on the Site, including service descriptions, benchmarks, CPM ranges, and industry guidance, is provided for general informational purposes only. It does not constitute professional, financial, legal, or advertising advice and should not be relied upon as a substitute for a direct consultation with Crosstide Media regarding your specific campaign needs.
3. Intellectual Property
All content on the Site, including text, graphics, logos, images, and downloadable resources (such as one-sheeters and creative specs), is the property of Crosstide Media or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from this content without our prior written consent.
4. Third-Party Links and References
The Site may reference or link to third-party platforms, publishers, and technologies (including but not limited to DSPs, streaming platforms, and data partners). Crosstide Media does not control and is not responsible for the content, accuracy, or practices of third-party sites or services.
5. No Guarantee of Results
Any benchmarks, CPM ranges, performance figures, or planning guidance referenced on the Site are provided for general planning purposes only and are not guarantees of campaign performance, pricing, or outcomes. Actual results vary based on market conditions, audience, inventory, budget, and other factors.
6. Service Engagements
These Terms govern use of the Site only and do not constitute a service agreement. Any engagement for advertising, media buying, or related services with Crosstide Media will be governed by a separate written agreement or insertion order between Crosstide Media and the client.
7. Disclaimer of Warranties
THE SITE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.
8. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY LAW, CROSSTIDE MEDIA SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE.
9. Indemnification
You agree to indemnify and hold harmless Crosstide Media, its officers, employees, and agents from any claims, damages, or expenses arising from your misuse of the Site or violation of these Terms.
10. Governing Law
These Terms are governed by the laws of the State of Wisconsin, without regard to its conflict of law principles. [Confirm jurisdiction and venue with counsel.]
11. Changes to These Terms
We may revise these Terms at any time. Changes are effective upon posting to the Site. Continued use of the Site after changes are posted constitutes acceptance of the revised Terms.
12. Contact Us
If you have questions about these Terms, please contact us:
Attorney review required before publishing. Sections to confirm with counsel: governing law/jurisdiction clause, limitation of liability enforceability in your state, arbitration/dispute resolution clause (if desired), and any disclosures required given your political and government advertising services.