Work With Us
Home / Resources / CTV Creative Specs

Connected TV Advertising

CTV Creative Specs

Review the file formats, resolutions, bitrates, durations, audio requirements, and publisher-specific specifications needed for high-quality connected TV advertising delivery.

View General Requirements Browse Publisher Specs
MP4 or MOV Up to 1080p 6-60 seconds
On this page General Requirements Hosted Creatives Third-Party Creatives

Start with the essentials

General CTV File Requirements

To ensure your CTV creatives are formatted correctly across supported platforms, follow these general video, audio, and track requirements.

FT File Type

  • MP4
  • MOV

HD Resolution

  • 1280 x 720
  • 1920 x 1080

SEC Duration

Available durations typically range from 6 seconds to 60 seconds, depending on the publisher platform.

AU Audio

  • PCM or AAC-LC; AAC-LC is preferred.
  • AAC audio bitrate of 192 Kbps or higher.
  • 48 kHz audio sample rate.

VP Video Profiles

  • MOV: Apple ProRes 422 (HQ), Apple ProRes 422, or Apple ProRes 422 (LT).
  • H.264: Baseline, Main, or High profile.

BR Minimum Bitrate

  • MOV 720p: 42,000 Kbps or higher.
  • MOV 1080p: 80,000 Kbps or higher.
  • H.264 720p: 8,000 Kbps or higher.
  • H.264 1080p: 12,000 Kbps or higher.

AV Track Conformance

The file must contain one video track and one audio track. Both tracks should have identical durations, with a maximum tolerance of 500 milliseconds.

Platform-transcoded files

Hosted Creative CTV Guidelines

When uploading a hosted CTV creative, the platform handles the transcoding process. Open a publisher below to review its individual media-file requirements.

H Hulu
File Type MP4 or MOV
Bitrate 15,000-30,000 Kbps
Resolution 960 x 720, 1280 x 720, 1440 x 1080, or 1920 x 1080
Duration 15 or 30 seconds
R Roku
File Type MP4
Minimum Bitrate 2,100 Kbps
Resolution No specific requirement
Duration 6-60 seconds
Aspect Ratio 16:9
E ESPN
File Type MP4
Minimum Bitrate 2,000 Kbps
Resolution 1280 x 720 or 1920 x 1080
Duration 15 or 30 seconds
N NBCU
File Type MP4
Bitrate 15,000-30,000 Kbps
Resolution 1920 x 1080
Duration 6, 15, 30, 45, or 60 seconds
N Netflix
!

QR codes are not permitted

Do not include QR codes in Netflix CTV creatives.

File Type MP4 or MOV
Video Scan Type Progressive
MOV Video Profile Apple ProRes 422 (HQ), Apple ProRes 422, or Apple ProRes 422 (LT)
Constant Frame Rate 23.976, 24, 25, 29.97, or 30 fps
Audio PCM or AAC-LC, 48 kHz, 2-channel stereo, 16-bit or 24-bit depth
Duration 10, 15, 20, 30, or 60 seconds

Publisher-served files

Third-Party Creative CTV Guidelines

Third-party trafficked creatives may require multiple renditions for different publishers, devices, and connection speeds.

H Hulu
File Type MP4 or MOV
Bitrate 15,000-30,000 Kbps
Resolution 960 x 720, 1280 x 720, 1440 x 1080, or 1920 x 1080
Duration 15 or 30 seconds
Rendition Requirement At least one rendition is required.
R Roku
High MP4, 16:9, 1,200-2,100 Kbps, 6-60 seconds
Medium MP4, 16:9, 700-1,200 Kbps, 6-60 seconds
Low MP4, 16:9, 360-500 Kbps, 6-60 seconds
E ESPN
High MP4, 1280 x 720 or 1920 x 1080, 2,000-5,000 Kbps, 15-30 seconds
Low MP4, 640 x 360, 1280 x 720, or 1920 x 1080, less than 1,500 Kbps, 15-30 seconds
N NBCU
High MP4, 720 x 480, 1280 x 720, or 1920 x 1080, 3,250-5,000 Kbps, 6, 15, 30, 45, or 60 seconds
Medium MP4, 640 x 480 or 960 x 540, 1,000-1,500 Kbps, 6, 15, 30, 45, or 60 seconds
Low MP4, 640 x 360 or 416 x 234, 340-460 Kbps, 6, 15, 30, 45, or 60 seconds
Mezzanine MP4, 1920 x 1080, 15,000-30,000 Kbps, 6, 15, 30, 45, or 60 seconds
!

All four NBCU renditions are required

High, medium, low, and mezzanine renditions must all be supplied for NBCU inventory. A missing file will prevent the creative from serving.

Campaign-ready delivery

Need help preparing your CTV creative?

Crosstide Media can help you review file formats, publisher requirements, video renditions, and delivery specifications before your connected TV campaign goes live.

Contact Crosstide Media Browse More Resources

Before you submit

  • Confirm the correct file format
  • Match publisher resolution and bitrate
  • Verify duration and audio settings
  • Supply all required renditions