Privacy Policy

1. Information We Collect

We may collect the following categories of information:

Information you provide directly: name, company name, email address, phone number, and any other information you submit through contact forms, one-sheeter downloads, or email correspondence.

Information collected automatically: IP address, browser type, device information, pages visited, referring URLs, and other usage data collected through cookies, pixels, and similar tracking technologies.

Information from third parties: data received from advertising and data partners, analytics providers, and other third parties in connection with our programmatic advertising and media buying services.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and provide requested information, including one-sheeters and resources
• Operate, maintain, and improve the Site
• Communicate with you about our services
• Analyze Site usage and performance
• Support the planning, execution, and optimization of advertising campaigns for our clients
• Comply with legal obligations

3. Cookies and Tracking Technologies

The Site may use cookies, web beacons, tracking pixels, and similar technologies to collect usage information, support advertising and remarketing activities, and improve user experience. You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Site.

4. Third-Party Data Partners and Advertising Technology

As a programmatic media buying agency, Crosstide Media works with third-party demand-side platforms (DSPs), data management platforms (DMPs), identity providers, brand safety vendors, and measurement and attribution partners. These third parties may collect and process information in accordance with their own privacy policies. We encourage you to review the privacy policies of any third-party platforms referenced on this Site.

5. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who perform functions on our behalf (such as hosting, analytics, and email delivery)
• Advertising and data partners as part of campaign execution for our clients
• Professional advisors (legal, accounting) as needed
• Law enforcement or regulators when required by law

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.

7. Your Privacy Rights

Depending on your location, you may have rights under applicable privacy laws (such as the California Consumer Privacy Act / California Privacy Rights Act, or the EU/UK General Data Protection Regulation) to access, correct, delete, or restrict the use of your personal information, or to opt out of certain data sharing. To exercise these rights, contact us using the information below.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

The Site is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the Site after changes are posted constitutes acceptance of the updated Policy.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: