Creative Branding
A brand is a proprietary classification that is assigned to creatives for identification and organization. Each brand is associated with an ID, URL, and relevant content categories that define the offerings and services provided by the company.
Consistent branding protects platform integrity
Ensuring accurate branding is crucial for maintaining the integrity of a platform. This consistency guarantees that the content is correctly categorized and aligns with the standards and expectations of the users.
How a creative is connected to a brand
When a creative is submitted for review, it is linked to a specific brand name and URL. The audit process then determines whether an existing brand can be used or a comparable classification should be assigned.
Creative submitted
When a creative is submitted for review, it is linked to a specific brand name and URL.
Existing brand identified
During the creative audit process, if the brand already exists within the system, the creative will automatically be associated with the relevant URL and its corresponding brand content category.
Comparable brand assigned
However, if the brand is not recognized within the existing system, the creative will be linked to the most comparable brand based on its content and associated landing page.
Creative branding category directory
Each brand is categorized into a content category that best reflects the products or services offered. These content categories help ensure that creatives are accurately classified and aligned with the intended audience. Below is a detailed list of brand content categories and their descriptions:
Give every creative the right brand context
Each brand and its associated content category ensure proper targeting, consistency, and relevance for users interacting with the creative content.
- ✓ Identify creatives through a consistent proprietary brand record.
- ✓ Associate the brand with the correct URL and landing-page content.
- ✓ Select the category that best reflects the products or services offered.
- ✓ Support accurate targeting, platform integrity, and user relevance.
Need help classifying your creative?
Crosstide Media can help review brand identity, landing-page alignment, and content categories before your creative enters the audit process.