Prohibited Content :
Misappropriation of Copyright/Trademark/Patent
Using a well-known brand’s logo (e.g., Nike or Apple) without permission to advertise an unrelated product or service.
Weapons, Bombs, and Ammunition
Ads that promote online shops selling guns, ammunition, or other weaponry.
Ads offering instructions on how to create bombs, explosives, or firearms.
Illegal Drugs and Drug Paraphernalia
Promoting the sale of prescription drugs without a valid prescription.
Selling drug paraphernalia such as bongs, pipes, and rolling papers (if promoting illegal drug use).
Sites that promote marijuana culture, including investment opportunities or career paths tied to illegal marijuana use.
Pornography and Adult Content
Ads that contain explicit sexual imagery, including nudity in a non-artistic context.
Websites offering escort services, adult content, or explicit materials for sale.
Promotions for sexual enhancement products or adult-themed services.
Fake Errors or Warnings
Pop-ups that imitate operating system alerts (e.g., “Your computer has a virus!”) to get users to click on an ad.
Ads that appear as if they are part of the device’s built-in user interface, such as system warning boxes that aren’t real.
Deceptive Content
A creative uses a “Play Now” button that doesn’t work or links to a website without any content.
Ads that claim a user has won a prize or is a certain visitor number (e.g., “You are the 1,000,000th visitor!”).
Fake download buttons that lead to irrelevant content or websites that don’t deliver on the promise.
Piracy
Ads for sites that offer free downloads of pirated movies, music, or e-books.
Services promoting or providing access to illegal streaming content, such as unauthorized movie streaming websites.
File-sharing services offering access to illegal content without a proper takedown policy.
Charging for Government Services
Sites that charge users for access to government forms, such as visa applications or tax documents, when they are freely available.
Ads offering services to bypass public systems, such as paying for fake driver’s licenses or fraudulent documentation.
Disapproval Reasons:
Brand Mismatch
A creative for “Brand A” uses a landing page for “Brand B” or a competitor’s website.
A creative displays a product from one company but redirects to a completely unrelated brand for purchasing.
Incorrect Tag Size
An ad declared as 300×250 in the interface is actually 728×90 when displayed.
A creative tag for a large banner ad (e.g., 1600×600) is incorrectly labeled as a standard banner size (e.g., 300×250).
Download Prompts
Ads that ask users to download executable files (.exe, .zip) directly after clicking on the ad.
Landing pages that automatically trigger a download prompt (e.g., software updates or app installations without user consent).
No Assigned Landing Page
A banner ad appears, but when clicked, there’s no destination URL or the landing page is broken (404 error).
Ads that do not link to any page at all, causing confusion or incomplete redirects.
Auto-Refreshing Creative
An ad that refreshes every few seconds, showing the same or similar content multiple times in a single session.
A video ad that restarts automatically without user input, causing multiple view impressions for the same session.
Creative Clicks Through in Same Window
An ad that opens a landing page in the same browser window, replacing the current content.
A creative that opens an entirely new page but loads it inside an iframe, within the same window.
Creative Does Not Click Through Properly
Clicking on the creative results in an error message, such as “404 – Page Not Found.”
Clicking on an ad opens multiple unrelated tabs or windows simultaneously.
Ads that open a landing page but fail to load any meaningful content (e.g., just a blank page).
Improper Brand Rotation
A creative ad displays products from multiple brands in a single rotation, which confuses the brand identity.
Video ads that have a different brand for the pre-roll (e.g., an ad for Brand X, but the pre-roll is for Brand Y).
No Clear Brand Displayed
Ads that don’t show any visible brand name or logo, or they only have a generic logo that doesn’t match the landing page.
A creative displays a brand name in a tiny font that is hard to read, or uses a brand name that is too generic and doesn’t stand out.
Prohibited Content in Creative
An ad that promotes violent content, such as gruesome images or offensive language.
Ads that link to online pharmacies selling prescription drugs without requiring a prescription, or promoting illegal substances.
Content that includes hate speech, racial slurs, or other forms of offensive language or imagery.
Creative Is Blank
A creative fails to display properly, appearing blank on various devices due to a technical issue.
Creative content is missing due to incorrect encoding or a server issue preventing it from being served.
Does Not Meet Minimum Standards
A creative that’s entirely composed of text and lacks visual appeal or proper design.
Ads that don’t display properly on mobile devices or older operating systems.
Creative Does Not Display Properly
An ad’s branding is cropped or cut off, making it hard for users to identify the brand.
An ad that flashes or disappears too quickly, not allowing users enough time to see or interact with the content.
A creative that displays irrelevant or extraneous text, such as a “text tail” that looks unprofessional.
These additional examples should help clarify the kinds of issues that can result in content being disapproved, and provide a better understanding of how to resolve them.
