Native Advertising Guidelines
Native Creative Specs
Review native creative formats, benefits, standard data fields, custom content options, image requirements, and best practices for seamless native advertising experiences.
Native formats and benefits
Advertising designed to belong in the experience
Native creatives blend naturally with the content of a platform. They match its form, feel, and function, helping advertisers integrate relevant promotional messages into websites and mobile applications without disrupting the surrounding experience.
Available creative experiences
Native Creative Formats
Choose the format that best supports your campaign objective, content environment, product story, and desired audience action.
Video
Builds awareness through video content styled to match the surrounding webpage while showcasing a product or message.
Audio
Delivers an auditory message while fitting naturally into the surrounding content and listening experience.
Banner
Integrates a standard advertising message into the page design so it sits naturally alongside other content.
Branded Content
Presents advertising as a full editorial-style experience for more immersive, non-disruptive storytelling.
Recommendation
Appears alongside editorial, creator, or paid content and provides personalized suggestions based on audience interests.
In-Feed
Serves inside a site or social feed, offering high-quality inventory such as promoted posts and sponsored stories.
Carousel
Combines multiple images or videos in one unit to showcase several products or communicate a sequence of messages.
App Install
Encourages users to download, open, or re-engage with a mobile application directly from the native ad.
Why advertisers choose native
Flexible delivery with a controlled user experience
Native advertising simplifies asset production while supporting strong performance and preserving publisher control.
Simplicity
Submit titles, images, and supporting assets once instead of building separate finished creatives for every device and screen resolution.
High Performance
Seamless integration can support stronger engagement, lower Cost Per Acquisition, and valuable revenue opportunities for publishers.
Publisher Control
Publishers control presentation and placement so ads remain consistent with their design system and less intrusive to users.
DATA Standard Data Specifications
IMAGE Standard Image Specifications
1-5 Custom Data Specifications
MEDIA Custom Image Specifications
Campaign-ready delivery
Need help preparing your native creative?
Crosstide Media can help review native formats, standard and custom data, image assets, calls to action, and publisher requirements before your campaign launches.
Before you submit
- Confirm the selected native format
- Prepare all required text fields
- Supply primary and custom images
- Verify URLs and calls to action