Management | Crosstide Media
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LEVERAGE OUR TEAM

Flexible Partnership
Let us build and optimize campaign performance for you or with you. We want to be an extension of your team and fit into your day to day operation where needed.

Steps taken to ensure campaign builds are set up for success.

23

Min

Brand Safety

Applying brand safety tools to protect your brand from unwanted content, imagess, videos, etc.

Audience Segments

Choose from over 100+ data providers to find your in-market audience in

real-time.

Anti-Fraud

Using the best in market IVH (invalid human) tools, to ensure your ads are reaching real people.

Bidding Efficiency

Ensure we are bidding at a rate that achieves both quality inventory and the ability to deliver to your audience.

Creative Auditing

Make sure ads are IAB (Interactive Advertising Bureau) ready, so we have no delays in campaign launches.

Targeting Set-Up

Audience profiles and targeting strategy being built strategically.

Frequency & Recency

Decide both how often and for how long your potential customers sees your brand.

In-House Pre-Bid Segments

Optimize towards ads that are being viewed the longest.

Strategies we use to maintain and improve campaign performance.

Domain Blocking

Pulling daily domain reports to ensure ads are being served on high quality domains.

Ad Units

Looking at creative size to see which ads are receiving the most tractions to make better A/B testing decisions.

Ad Placements

Analyze domains to find which domains give us best value for the ad placement.

Location

How are your ads performing by Country, State, DMA, City, and Zip? 

Viewability %

Ensure your ads are getting seen by remaining above the fold as much as possible.

Audience

See which audience profile is showing interest in your brand, company, and advertisement.

Frequency Caps

Determine how often your potential customer should see your ad on a both a daily basis and in a lifetime.

Engagement

What KPIs should we be looking at for your campaign? Choose from powerful reporting access.

Logo for the top rated digital media company.

PO Box 320222

9575 Brenwood Park Drive

Franklin, WI 53132-9998

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