CONNECTED TV & OVER-THE-TOP
What is Connected TV and Over-the-Top?
Crosstide has access to buy premium Connected TV (CTV) and Over-the-Top (OTT) inventory across some of the top streaming services - including Netflix, Sling TV, AT&T TV, Discovery+, Hulu, Philo, fuboTV, Tubi, Pluto TV, and more. This is a great way to reach your target audience in a full-screen, high quality environment across connected devices such as Roku, Google Chromecast, Amazon FireTV, AppleTV, AndroidTV, XBOX, PlayStation, and SamsungTV.
Connected TV (CTV): Any type of TV screen that can stream digital video, whether through a built-in Smart TV platform, dedicated streaming device, or game console.
-
Connected TV Brochure
-
Over-the-Top (OTT): TV content accessed through the internet, without going through a cable or satellite set-top box. This is not exclusive to TV, but also includes TV content delivered to desktop web, mobile web, and mobile app formats. Watching Netflix or Hulu on a laptop browser is considered OTT.
![Screenshot 2024-06-06 at 16-05-36 netflix - Google Search.png](https://static.wixstatic.com/media/c326b0_3fb6c2b141c044c8988f081c0ddf1a23~mv2.png/v1/fill/w_229,h_96,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screenshot%202024-06-06%20at%2016-05-36%20netflix%20-%20Google%20Search.png)
![Screenshot 2024-06-06 at 16-06-07 hulu - Google Search.png](https://static.wixstatic.com/media/c326b0_21421f0f2a084976a8df30ac9f40beb9~mv2.png/v1/fill/w_229,h_110,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screenshot%202024-06-06%20at%2016-06-07%20hulu%20-%20Google%20Search.png)
![Screen Shot 2023-03-31 at 3.09.32 PM.png](https://static.wixstatic.com/media/c326b0_aec216b876964fc0803c6221fb97cbf8~mv2.png/v1/fill/w_600,h_280,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202023-03-31%20at%203_09_32%20PM.png)
Why Connected TV?
-
Enhanced Ad Quality: Connected TV allows brands to create highly personalized and highly targeted ads with exceptional visual quality and stereo sound. Few other environments allow for the same full-screen interactions with your customers.
-
High Completion Rates: We've all grown up watching channels full of ads, so we're comfortable simply letting marketing messages run their course. The majority of our campaigns finish with +95% completion rates.
-
Premium Inventory: Access television-quality full episode content.
![Screenshot 2024-06-06 at 16-10-38 Microsoft Invest - OTT Video Creative Specifications.png](https://static.wixstatic.com/media/c326b0_0c566b0de090470dadadf4c6e8e82bff~mv2.png/v1/fill/w_600,h_165,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screenshot%202024-06-06%20at%2016-10-38%20Microsoft%20Invest%20-%20OTT%20Video%20Creative%20Specifications.png)
![Screenshot 2024-06-06 at 16-06-07 hulu - Google Search.png](https://static.wixstatic.com/media/c326b0_21421f0f2a084976a8df30ac9f40beb9~mv2.png/v1/fill/w_57,h_26,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screenshot%202024-06-06%20at%2016-06-07%20hulu%20-%20Google%20Search.png)
![Screenshot 2024-06-06 at 16-17-13 roku - Google Search.png](https://static.wixstatic.com/media/c326b0_4ba443db198b4437857e4c2836c7af07~mv2.png/v1/fill/w_57,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screenshot%202024-06-06%20at%2016-17-13%20roku%20-%20Google%20Search.png)
![Screenshot 2024-06-06 at 16-18-13 espn - Google Search.png](https://static.wixstatic.com/media/c326b0_feeb09d32d364af490e52cbcd7d1cf9e~mv2.png/v1/fill/w_55,h_19,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screenshot%202024-06-06%20at%2016-18-13%20espn%20-%20Google%20Search.png)
![Screenshot 2024-06-06 at 16-19-19 nbcu - Google Search.png](https://static.wixstatic.com/media/c326b0_7c00690fc03945f18ef84129825a3998~mv2.png/v1/fill/w_54,h_21,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screenshot%202024-06-06%20at%2016-19-19%20nbcu%20-%20Google%20Search.png)
![](https://static.wixstatic.com/media/c326b0_3fb6c2b141c044c8988f081c0ddf1a23~mv2.png/v1/fill/w_52,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c326b0_3fb6c2b141c044c8988f081c0ddf1a23~mv2.png)
![Screenshot 2024-06-06 at 16-13-13 Microsoft Invest - Creative CTV Guidelines and Specifica](https://static.wixstatic.com/media/c326b0_a1e9d44ac2b447379cdc71ef66a4dd8f~mv2.png/v1/fill/w_63,h_186,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screenshot%202024-06-06%20at%2016-13-13%20Microsoft%20Invest%20-%20Creative%20CTV%20Guidelines%20and%20Specifica.png)