CONNECTED TV & OVER-THE-TOP
What is Connected TV and Over-the-Top?
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Crosstide has access to buy premium Connected TV (CTV) and Over-the-Top (OTT) inventory across some of the top streaming services - including Netflix, Sling TV, AT&T TV, Discovery+, Hulu, Philo, fuboTV, Tubi, Pluto TV, and more. This is a great way to reach your target audience in a full-screen, high quality environment across connected devices such as Roku, Google Chromecast, Amazon FireTV, AppleTV, AndroidTV, XBOX, PlayStation, and SamsungTV.
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Connected TV (CTV): Any type of TV screen that can stream digital video, whether through a built-in Smart TV platform, dedicated streaming device, or game console.
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Connected TV Brochure
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Over-the-Top (OTT): TV content accessed through the internet, without going through a cable or satellite set-top box. This is not exclusive to TV, but also includes TV content delivered to desktop web, mobile web, and mobile app formats. Watching Netflix or Hulu on a laptop browser is considered OTT.
Why Connected TV?
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Enhanced Ad Quality: Connected TV allows brands to create highly personalized and highly targeted ads with exceptional visual quality and stereo sound. Few other environments allow for the same full-screen interactions with your customers.
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High Completion Rates: We've all grown up watching channels full of ads, so we're comfortable simply letting marketing messages run their course. The majority of our campaigns finish with +95% completion rates.
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Premium Inventory: Access television-quality full episode content.
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